Philanthropic team building activities (or CSR) continue to be a massive and important trend in corporations. We here at PlayWorks Group love to provide great CSR team building options because it amplifies the effectiveness of the meeting, conference or event.
So we sat down for a Q&A with Stewart Hall, President of Rock the Stars and creator of Frontline, a leading edge opportunity for companies looking for CSR options.
What Is Frontline?
Frontline is a CSR (corporate social responsibility) team building activity for corporate employees. Its goal is to foster connection and emotional ties to each other, their employer, and the organizations they support.
What Is The Need That Frontline Serves?
Charitable organizations and nonprofits deliver vital humanitarian services to those in need.
To this effect, the Frontline workers in these organizations work long hours in challenging conditions for wages and benefits below that of the private sector. They take on enormous levels of stress administering to the sick, poor, and victims of trauma. Further, the organizations they work for value their contributions, but do not always have the learning and development resources available in the private sector.
At the same time, an increasingly important commitment corporations around the world are making is to be more responsive in serving the needs of employees who wish to make a difference and to support the communities they operate in.
So, How Does Frontline Do Philanthropic Team Building?
Frontline provides an engaging and inspiring CSR team building activity for corporate groups AND nonprofit workers.
Thus, employees of the sponsoring company support Frontline workers, interact with them in a positive environment, hear their stories, and gain from their experience.
How Does It Work?
- A designated charity or nonprofit is offered a team building activity for their workers by a company who sponsors the event.
- Employees of the company participate alongside the workers, exchanging their stories while sharing insights and knowledge.
- Companies can choose from a variety of team building activities that align with their culture and the objectives of the event.
- Frontline manages the entire program, making arrangements with the charity, providing facilitators, and handling logistics with a single point of contact.
How Does the Company Sponsoring the Event Benefit?
Frontline serves an important need and makes a positive impact on the charities and nonprofits that corporations support. In this way, employees feel more committed and connected to their company. Humanitarian causes they care about are supported by their employer.
Participants engage in a team building activity with all the traditional benefits AND, at the same time, they serve a vital need within the nonprofit sector. By interacting with nonprofit workers whose work experience is different than their own, employees gain a new perspective enriching their professional growth and development.
Susan Cooney wrote in Business News Daily:
“A company’s CSR strategy is a big factor in where today’s top talent chooses to work. The next generation of employees is seeking out employers that are focused on the triple bottom line: revenue, people, and planet.”
A company’s reputation as an employer of choice is enhanced by sponsoring activities like Frontline. Companies that are dedicated to improving their communities through CSR activities are more likely to attract valuable, hardworking, and engaged employees.
Stewart Hall is the creator of Frontline and Rock the Stars, a company that uses the power of music to boost team performance and build camaraderie.